Saving a life by seeing someone
2021, campaign
Research has shown that talking about suicide can save lives, but still, every day, five people in the Netherlands take their own life. They feel lonely, desperate - as if the people closest to them are miles away. In other words: they feel unseen.
The easiest way to change that is by letting them know that you see them - really see them - for who they are and what they are dealing with.
The easiest way to change that is by letting them know that you see them - really see them - for who they are and what they are dealing with.
So, in order to lift - or at least - lighten the taboo on suicidal thoughts, 113, the Dutch Suicide Prevention Helpline, we developed a campaign that encourages everyone in the Netherlands who might know someone struggling with suicidal thoughts, to start the conversation about suicide: ‘1K Z1E J3’ (translation: ‘I SEE YOU’, with 113 embedded).
Assets made: OOHs, DOOHs, social media filter, Youtube Prerolls, landing page, online videos
Assets made: OOHs, DOOHs, social media filter, Youtube Prerolls, landing page, online videos
Made with whom?
Client: 113 Suicidepreventie
Art direction: Gijs van den Berg
Photography: Coco Olakunle
Videography: Karim Jobe
Made @ KesselsKramer