myTomorrows
2019, identity
myTomorrows is a platform that links patients who have exhausted all regular treatment options to experimental treatments for all kinds of diseases. The company works on the borders of patient interests, healthcare providers and the pharmaceutical industry – an industry not always prided for its kindness.
To build an identity that addresses patients and their loved ones personally, we used the company’s name to welcome them and make them feel like a person, rather than ‘yet another patient’.
To build an identity that addresses patients and their loved ones personally, we used the company’s name to welcome them and make them feel like a person, rather than ‘yet another patient’.
To also support their physicians, and accommodate the wants and needs of the industry, the identity was split in three, giving each ‘identity branch’ its own main colours, tone of voice, and variation on the copy construct.
The copy was complemented with a combination of warm photography and sketch-like illustrations, which were animated into the website and powerpoint templates.
Assets made: digital identity, website, various powerpoint & letter templates
The copy was complemented with a combination of warm photography and sketch-like illustrations, which were animated into the website and powerpoint templates.
Assets made: digital identity, website, various powerpoint & letter templates
Made with whom?
Client: myTomorrows
Art direction: Stephanie Lüscher
Creative direction: Rens de Jonge
Photography: Renée de Groot
Illustrations: Joost Stokhof
Made @ KesselsKramer
Client: myTomorrows
Art direction: Stephanie Lüscher
Creative direction: Rens de Jonge
Photography: Renée de Groot
Illustrations: Joost Stokhof
Made @ KesselsKramer