Bits of Freedom
2023, campaignBits of Freedom is an NGO fighting for our and your digital rights and freedom. Founded 20 years ago to keep the World Wide Web safe and accessible to all, Bits of Freedom is now a multifaceted organisation involved in lobbying in Brussels and The Hague, to the organisation of the Big Brother Award, a yearly returning award show honoring the one person limiting our personal privacy most.
In 2023, however, Bits of Freedom needed more people to donate money to their cause on a monthly basis. And to make that happen, we developed a campaign that showcases what exactly it is that Bits of Freedom does, without portraying the digital realm as a scary place from which we have to be protected.
In 2023, however, Bits of Freedom needed more people to donate money to their cause on a monthly basis. And to make that happen, we developed a campaign that showcases what exactly it is that Bits of Freedom does, without portraying the digital realm as a scary place from which we have to be protected.
After all, Bits of Freedom loves technology. And you probably do too. And because you protect what you love, we helped Bits of Freedom develop a donation campaign that celebrates technology, but only under our conditions.
Assets made: (D)OOH campaign, social media campaign
Assets made: (D)OOH campaign, social media campaign
Translation 1: I love sexting, as long as Mark & Elon don’t read my messages
Translation 2: I love technology, but only under my conditions
Translation 2: I love technology, but only under my conditions
Made with whom?
Client: Bits of Freedom
Art direction: Blanca Campins Otero
Strategy: Stef van der Heijden
Creative direction: Gijs van den Berg