All is science
2022, identity, campaignThe Deutsches Museum is the largest science museum in the world. Founded in 1903, it has five locations with over 13 square km of exhibitions, showcasing a unique collection of over 125.000 scientific hallmarks.
We won the European pitch to develop a new proposition and reopening campaign by declaring this massive museum, with a collection of pretty much everything you can think of, the ‘museum of ALL’.
We won the European pitch to develop a new proposition and reopening campaign by declaring this massive museum, with a collection of pretty much everything you can think of, the ‘museum of ALL’.
The new proposition makes the diversity of the collection its strength: ALL IS SCIENCE. Because, after all, science is the cornerstone to understanding the world we live in.
To show ‘ALL’ in an orderly way, a selection of 400 collection objects are ordered in a scientific grid that resembles the “Wunderkammers” from way back. “ALLES” (ALL) becomes a wordmark that returns on most prominent assets.
Assets made: identity proposition, campaign video, print media campaign, social media campaign
To show ‘ALL’ in an orderly way, a selection of 400 collection objects are ordered in a scientific grid that resembles the “Wunderkammers” from way back. “ALLES” (ALL) becomes a wordmark that returns on most prominent assets.
Assets made: identity proposition, campaign video, print media campaign, social media campaign
Translation: All is science. In the new Deutsches Museum.
Translation: All you can’t see. Discover the invisible. In the new Deutsches Museum.
Translation left: All you can eat. Discover how what you eat changes your world. In the New Deutsches Museum. Translation right: All in your body. Discover what’s inside of you. In the New Deutsches Museum.
Made with whom?
Client: Deutsches Museum, Munich
Art direction: Tristan Roques
Strategy: Camiel Bulder, Enola van Maarseveen
Creative direction: Rens de Jonge